Every reference ad next to what Gerti, Jon and Valentin built from it. Verdicts are from the 8 Sep QC. Videos play in place; transcripts are Whisper.
Their strongest ad. Brief asked for our own AI esthetician, 40–50, same checklist-then-reveal structure, 75–85s. All four remakes reuse Solawave’s real talent with a new voice dubbed on top.
VO jumps from “Here’s my checklist” to “See for yourself”: no checklist, no product, Solawave never named. Uses the client’s real AnnMarie footage with an AI dub.
I'm an esthetician and honestly, most of the red light masks my clients bring me are a waste of money. Red light therapy was actually discovered through NASA research. They were studying plants in space and noticed that exposure to certain LED wavelengths seemed to help with healing. And when it comes to red light, there are really two things that matter. The right wavelength and enough coverage for that light to actually reach your skin. Get either one wrong and you're basically just wearing a glowing hat. That's why I always tell people, please stop buying the cheap $40 masks you see online. There's no published wavelength, barely any LEDs and no proper clearance. You really don't know what you're getting. Here's my checklist. See for yourself. And if you have questions about red light therapy, ask me in the comments.
Client’s real AnnMarie footage re-voiced with AI, lips don’t match. Says “SoliWave”. Checklist item 4 missing.
$500 spa sessions? No thanks. I'm an esthetician and honestly, most of the red light masks my clients bring me are a waste of money. Red light therapy was actually discovered through NASA research. They were studying plants in space and noticed that exposure to certain LED wavelengths seemed to help with healing. And when it comes to red light, there are really two things that matter. The right wavelength and enough coverage for that light to actually reach your skin. Get either one wrong and you're basically just wearing a glowing hat. That's why I always tell people, if you're buying the cheap $40 masks you see online, if there's no published wavelength, barely any LEDs and no proper clearance, you really don't know what you're getting. Here's my checklist. One, published wavelengths. Two, edge to edge LEDs, FDA clearance. The one I recommend is the SoliWave Wrinkle Retreat Pro. It has four published wavelengths, 320 LEDs for edge to edge coverage. It's FDA cleared for full face wrinkles and a session takes just three minutes. Three minutes hands-free and it basically runs itself. It's a 60 day guarantee so you can try it and see for yourself. And if you have questions about red light therapy, ask me in the comments.
Same footage issue, and the VO skips straight from the checklist line to the 60-day guarantee. Product section gone.
Stop buying red light masks off Amazon. I'm an esthetician and honestly, most of the red light masks my clients bring me are a waste of money. Red light therapy was actually discovered through NASA research. They were studying plants in space and noticed that exposure to certain LED wavelengths seemed to help with healing. And when it comes to red light, there are really two things that matter. The right wavelength and enough coverage for that light to actually reach your skin. Get either one wrong and you're basically just wearing a glowing hat. That's why I always tell people, please stop by buying the cheap $40 masks you see online. If there's no published wavelength, barely any LEDs and no proper clearance, you really don't know what you're getting. Here's my checklist. 60 day guarantee so you can try it and see for yourself. And if you have questions about red light therapy, ask me in the comments.
Same footage issue. Says “SoliWave”. Otherwise the full script is there.
My 52 year old client asked if it was too late. I'm an esthetician and honestly, most of the red light masks my clients bring me are a waste of money. Red light therapy was actually discovered through NASA research. They were studying plants in space and noticed that exposure to certain LED wavelengths seemed to help with healing. And when it comes to red light, there are really two things that matter. The right wavelength and enough coverage for that light to actually reach your skin. Get either one wrong and you're basically just wearing a glowing hat. That's why I always tell people, cheap $40 masks you see online. If there's no published wavelength, barely any LEDs and no proper clearance, you really don't know what you're getting. Here's my checklist. One, published wavelengths. Two, edge to edge LEDs, FDA clearance. The one I recommend is the SoliWave Wrinkle Retreat Pro. It has four published wavelengths, 320 LEDs for edge to edge coverage. It's FDA cleared for full face wrinkles and a session takes just three minutes. Three minutes hands free and it basically runs itself. There's also a 60 day guarantee so you can try it and see for yourself. And if you have questions about red light therapy, ask me in the comments.
Cheapest ad in the brief and the one that names an age in the first line. Brief: talent 55–62, full text block up the whole time, four ordinary shots, music only.
Right talent, real-looking. Footage is mirror-flipped (SOLAWAVE reads backwards) and only the headline is on screen, not the text block.
Mirror corrected. Text block still to add.
Full text block on screen (good). Talent is ~45, text says 56.
Same footage, number changed.
Same footage, number changed. “You’re 61” over a 45-year-old face will bounce.
Best opening two seconds Solawave has. Brief: keep the husband line word for word, one talent 38–48, handheld selfie in a real house, 45–55s, cut the Botox-ages-you and “lifted” lines.
“I’m going back every three months”: the NOT is missing. Says “Solo Wave”. Four different women across one selfie ad. Ends on a logo card.
My husband went, "Did you finally get Botox?" No. I'm not ready for needles. I'm also not ready to do nothing. So, this. So this is Solo Wave's Wrinkle Retreat Pro Red Light Mask. 320 LEDs, four wavelengths, FDA cleared for full face wrinkles, and all that in just three minutes. Three minutes is one hot flash, and you're done. I do it while the coffee's going. Some nights my husband literally runs it for me while I'm lying there. That's how much effort it takes. It costs me less than one Botox appointment, and it's mine. I'm going back every three months. 60-day refund if it's not for you. That's the only reason I tried it. Now my husband thinks I'm hiding something.
Same body and cast problem. “That’s the only” clipped before “reason I tried it”.
Not ready for Botox, not ready to do nothing. So this is Solo Wave's Wrinkle Retreat Pro red light mask. 320 LEDs, four wavelengths, FDA cleared for full face wrinkles, and all that in just three minutes. Three minutes is one hot flash and you're done. I do it while the coffee's going. Some nights my husband literally runs it for me while I'm lying there. That's how much effort it takes. It costs me less than one Botox appointment and it's mine. I'm not going back every three months. 60 day refund if it's not for you. reason I tried it now my husband thinks I'm hiding something
Same as Hook 2.
My favorite skincare hack without Botox. So this is Solo Wave's Wrinkle Retreat Pro Red Light Mask. 320 LEDs, four wavelengths, FDA cleared for full face wrinkles, and all that in just three minutes. Three minutes is one hot flash and you're done. I do it while the coffee's going. Some nights my husband literally runs it for me while I'm lying there. That's how much effort it takes. It costs me less than one Botox appointment and it's mine. I'm not going back every three months. 60 day refund if it's not for you. reason I tried it. Now my husband thinks I'm hiding something.
Second wave, one line, one shot. The team built this before SW06 was done, which is fine.
Two shots, one line, correct sub-line. In the launch pack.
Weaker sub-line, no FDA scope. In the pack as a B.
Round 1 references were competitor ads (JOVS, Omnilux), not Solawave’s own. These three are in the launch pack or on hold; mapping to a specific reference isn’t 1:1.
Says “buy one, get one free” (offer not confirmed for us) and “It’s FDA cleared” with no scope. Says “SoliWave”.
Three minutes a day, that's the routine. This is the SoliWave Wrinkle Retreat Pro. It's silicone, so it bends to your face. No hard plastic, no pressure marks. One button, four wavelengths, done. It's FDA cleared, and right now it's buy one, get one free.
Music-only spec cards. Source is 720p.
*outro music*
“Bought it to prove my sister wrong.” FDA line scoped correctly.
I bought this to prove my sister wrong. She'd been going on about red light for months. I thought it was the same nonsense as every gadget I've been sold since 25. I gave it a month. Three minutes, five mornings a week, mask on, reading my phone. It's cleared by the FDA for fine lines and wrinkles, and around my forehead is where I stopped being able to argue with it. I still haven't told her she was right.
Bed and hotel-room clips with one caption each. For the Glare-owned organic accounts, not paid.